Pokhara to Host Nepal India China Expo (NICE) 2025: A Landmark Event for Tourism and Business
The picturesque city of Pokhara, often hailed as Nepal’s tourism capital, is set to host the historic Nepal India China Expo (NICE) 2025 from February 24 to 26, 2025. Organized by the Pacific Asia Travel Association (PATA) Nepal Chapter in collaboration with the Nepal Tourism Board, Ministry of Industry and Tourism (Gandaki Province), Pokhara Metropolitan City, Pokhara Tourism Council, and other key stakeholders, this event promises to be a game-changer for Nepal’s tourism and business sectors.
With the theme “NICE for MICE and More,” the expo aims to position Pokhara not only as a hub for trekking and adventure but also as a premier destination for MICE (Meetings, Incentives, Conferences, and Exhibitions), leisure tourism, and innovative tourism experiences. This event will further solidify Pokhara’s reputation as “Nepal’s Tourism Capital” and open new avenues for economic growth and international collaboration.
What is NICE 2025?
NICE 2025 is a tri-nation expo designed to bring together tourism and hospitality stakeholders from Nepal, India, and China. It will serve as a dynamic platform for networking, business deals, knowledge exchange, and showcasing unique experiential itineraries. The event is expected to attract over 1,000 delegates, including 100+ regional buyers, 80+ exhibitors, 15+ high-value speakers, and hundreds of government officials, media representatives, and trade visitors.
The expo will be held at the Pokhara Event Center, a state-of-the-art venue that reflects the city’s growing prominence as a global tourism destination. By targeting India and China—two of the world’s largest outbound tourism markets—NICE 2025 aims to significantly boost travel demand for Nepal and strengthen regional ties.
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Why is NICE 2025 Significant?
Boosting Pokhara’s Tourism: NICE 2025 is poised to be the largest event ever held in Pokhara, providing a significant boost to the city’s tourism sector. It will showcase Pokhara’s potential as a MICE destination, attracting international attention and investment.
Strengthening Regional Ties: By bringing together stakeholders from Nepal, India, and China, the expo will foster cross-border collaboration and create new business opportunities.
Promoting Nepal’s Tourism: The event will highlight Nepal’s diverse tourism offerings, from adventure and trekking to cultural and leisure experiences, to a global audience.
Economic Growth: With hundreds of delegates and exhibitors, NICE 2025 will generate substantial economic activity, benefiting local businesses and communities.
Key Highlights of NICE 2025
Theme: “NICE for MICE and More”
Dates: February 24–26, 2025
Venue: Pokhara Event Center, Pokhara, Nepal
Participants: 1,000+ delegates, including buyers, exhibitors, speakers, and government officials
Focus Areas: MICE tourism, leisure tourism, adventure tourism, and cross-border collaboration
Statements from Key Stakeholders
During a press conference held on November 29, 2024, at the NTB Gandaki Province Office in Pokhara, key stakeholders shared their thoughts on the upcoming event:
Mr. Dhan Raj Acharya, Mayor of Pokhara Metropolitan City, expressed his pride in hosting NICE 2025, calling it a historic moment for Pokhara. He emphasized the event’s potential to elevate the city’s tourism sector and attract international visitors.
Mr. Deepak Raj Joshi, CEO of the Nepal Tourism Board, highlighted the significance of NICE 2025 as the first-ever tri-nation expo. He stated, “This landmark event will bring together the two largest outbound markets in the world right here in Nepal. It’s a moment of pride for our nation, and I encourage everyone to support its success.”
Mr. Sunil Bhattarai, Convener of NICE 2025 and Executive Committee Member of PATA Nepal Chapter, invited all stakeholders to collaborate and make the event a grand success. He remarked, “NICE is a unique platform for networking, business opportunities, and industry insights. It’s an opportunity to showcase Nepal’s tourism potential to the world.”
Mr. Suresh Singh Budal, CEO of PATA Nepal Chapter, provided updates on the event, emphasizing its role in increasing travel demand from India and China. He shared, “We anticipate 1,000+ delegates, including buyers, exhibitors, and speakers, making this a truly international event.”
Mr. Taranath Pahari, President of the Pokhara Tourism Council, reaffirmed the local tourism community’s commitment to supporting NICE 2025 and ensuring its success.
“Nepal India China Expo 2025,” “Pokhara tourism,” and “MICE tourism”
Nepal Tourism Board, PATA Nepal
Conclusion
The Nepal India China Expo (NICE) 2025 is more than just an event—it’s a milestone for Pokhara and Nepal’s tourism industry. By positioning Pokhara as a premier MICE destination and fostering regional collaboration, NICE 2025 promises to unlock new opportunities for economic growth and cultural exchange.
Mark your calendars for February 24–26, 2025, and join us in Pokhara for this historic event. Together, let’s make NICE 2025 a resounding success and showcase Nepal’s tourism potential to the world!
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 2025: A Landmark Event for Tourism and Business){kind=link}
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